Eden is a home gardening brand designed to make cultivating plants within small or confined spaces feel simple, accessible, and rewarding.

The identity centers around an at-home gardening kit that encourages growth through an approachable, thoughtfully designed experience. The box includes four hand-crafted wildflower seed packets, a mini watering can, an eco-friendly planter, and a guided how-to gardening booklet.

The packaging was designed with depth and discovery in mind, using layered paper elements and staggered composition to create a sense of dimension and unfolding experience.

Hand-drawn floral and decorative illustrations - drawn with colored pencil - add a personal, organic quality to the system, reinforcing the connection between nature, care, and intention.