Spark - The Memory Project
Branding | Social Media | Layout Design | Time-Based Media | Packaging Design
Spark is a campaign centered on preserving and rediscovering personal history—inviting viewers to “spark the memory” of those who came before them.
Rooted in storytelling, the project explores the lives of my four grandparents, capturing their personalities, passions, and the meaning woven throughout their lives. The identity is built to feel both nostalgic and intentional, translating memory into a visual language that encourages curiosity and reflection.
Through a mix of print and digital mediums - including editorial zines, documentary film, poster design, and tactile elements like candles and matchboxes - the concept of a “spark” is carried consistently across each piece. Every element works together to create a cohesive system that feels personal, immersive, and reflective.
The final deliverables include four zines, four mini-documentaries, a poster series, a custom candle and matchbox set, and a comprehensive brand guide, all supported by social media applications that extend the campaign’s presence across platforms.
Penny “Grammy” Mangan
A devoted mother to two daughters, a cherished grandmother of five, and a loving wife to her husband, Chuck. Penny valued honesty, loved laughter, and savored memories shared with her grandchildren playing games. Her battle with dementia is what sparked the passion for Emma to preserve the memory of those she loved, after witnessing how fleeting it can be.
Chuck “Papa” Mangan
A faithful father of two daughters, grandfather of five, and husband to his late wife Penny. Papa is a family man who serves when others aren’t watching. He has a great wit that greets people off the bat, but his passion for justice and empathy for the less-fortunate is quick to soften his sarcastic spirit.
Mickie “Nana” Ferrante
A proud mother to four sons, grandmother to eleven, and great-grandmother to five, she also cherishes the memory of her late husband, Bob, with whom she shared 36 years of love and marriage. Nana is a role model whose joy and light uplifts everyone around her. She has a remarkable gift for sending people away better than she met them. Throughout her life, Nana has served the less fortunate, victims of abuse, and those in hospitals and hospice, all while sharing the love of Jesus Christ with those who haven’t encountered Him.
Bob “Pop Pop” Ferrante
As a husband to Mickie, father of four sons, grandfather to eleven, and great-grandfather to four, Bob cherished his family deeply. Bob was a devoted family man who embraced life with warmth and humor. Though he faced personal challenges, including addiction, he broke the cycle of abuse from his childhood, showing genuine pride and affection for his family, leaving behind a legacy of strength and love.
