@su_orientation

Served as the Social Media Lead for Samford University’s New Student Orientation Team (2022–2023), overseeing digital content strategy and visual communication for incoming student programming.

My role focused on both social media curation and graphic design, including maps, signage, and print materials, all aligned with Samford University’s established brand identity. I also scheduled and executed content across a team of eight contributors, ensuring consistency and clarity across all platforms.

Content creation included Instagram story takeovers, Bulldog Days session highlights, Orientation Leader features, FAQs, and additional engagement-focused posts. The overall goal was to visually capture the energy and experience of “Bulldog Days,” Samford’s summer orientation program for incoming students.