@adpisamford

Served as the Digital Marketing Specialist for Alpha Delta Pi Kappa Chapter at Samford University (November 2022–November 2023).

In this role, I captured, edited, and curated photo and video content, as well as designed marketing materials across Instagram, Facebook, and the chapter website (samfordadpi.com). Responsibilities also included creating graphics, profile assets, and short-form video content aimed at engagement and recruitment.

The creative direction focused on maintaining a light, airy, and playful visual identity that reflected the approachable and vibrant nature of the sisterhood, while ensuring consistency across all digital platforms.